advertising doll brand of Agfa- Gevaert designed by Eva Zippel in 1968 (id 9196.)
Eva Zippel was a sculptor and cartoonist who worked for the toy company Shleich and that in the second half of the twentieth century made more than a dozen advertising figures for different European brands, including this doll made of soft PVC propaganda . Agfa-Gevart, we have in the collection of Foticos
a hundred years before Eva Zippel to design this doll, in 1867, a factory of color inks settled near Berlin : was the germ of what would later be AGFA . , one of the largest manufacturers of photographic film decades later, in 1890, industrial Lieven Gevaert, with only 22 years established a workshop in Antwerp (Belgium) dedicated to the manufacture of paper. calcium for the still nascent industry photographic it was in 1894 when the corporation L. Gevert & amp was created; Cie (1894-1964), who only a year later began to expand in Europe (even to settle in Spain in the 20's)
a beginning of the twentieth century, both Agfa and Gevaert . were authentic giants in the photographic industry Although Gevaert pursuing a merger since since 1940, it was not until 1964 that came to unite under the name Agfa-Gevaert (with most AGFA), also coinciding with the 125th anniversary of photography. it was a business relationship that brought them great success in the photographic market reached. have offices in 40 countries and representatives in over a hundred, employing some 15,000 people worldwide but only 17 years later, in 1981, due to the international crisis in the silver market. (main raw material for photographic materials) fired its value, Gevaert could not cope with it and the Bayer group (owner of AGFA since 1921) became absorve r 100% of the company, becoming known exclusively as AGFA
in Spain, Gevaert had a large presence in the twentieth century. Since the early 20s, at the hands of Spanish businessmen Antonio and Rafael Garriga Infonal (Industry Photographic Nacional, was created with the participation of Gevaert Belgian ). They were strong even during the Civil War and survived after the war. in fact, with the merger of Agfa and Gevaert, was also created in 1966 Agfa-Gevaert, SA, Spanish subsidiary.
