The municipality collects in a book collection and printed images of José Huguet and Andrés Giménez Maurice Rickards writes in his Encyclopedia of Ephemera, there are 1,080 different types of"" ephemera"" short-lived objects, mostly in paper printed with varying graphical component."" Ephemera"" may be a beer label, the band of a pure, a marker of books, a catalog, a greeting card, a letter, a brochure, a postcard, a poster, a stock certificate, an entrance hall, ticket, a pocket calendar, magazines and, of course, that label illustrated that identified the Valencian oranges tasted for decades worldwide. Valencia City Council has published Valencia. Ephemera and advertising, a book that collects two thousand images and documents from archives of the Valencians collectors José Andrés Giménez Huguet and linked to the city and reaching about a century. In the book, which will be sold from this week in the house of municipal library in the plaza of the City of Valencia and llig-Llibreries of the Generalitat, you can find cards, bills, advertising paipays, reminders of communion , obituaries, bottle labels and boxes of oranges, tickets to shows, bullfighting posters, calendars, diplomas and countless documents linked to Valencia. "" Valencia, rich land publishers, lithographers, publishers, designers and all kinds of artists, has heavily contributed to the world of ephemera and advertising, and this is what we want to reflect in these pages, 'the authors explain in the introduction this volume with about two thousand images since the beginning of the nineteenth century to the middle of the XX."" The choice of images has not been easy as there has been to make decisions in many cases exclusive -añaden-. In any case, it has always prevailed the criterion of choice of images, either by seniority or by their limited distribution, provide added value."" According to Councilwoman Heritage and Cultural Resources, Glòria Tello,"" along with the various illustrations of the pieces, both collectors have been joined by two knowledgeable real good culture and traditions of Valencia, Arturo Cervellera and Angel Martinez, to draw up a series of collective texts that illuminate various aspects linked to the production of ephemera."" "" The same collecting, industry, printing, advertising? They serve as yardsticks for the guide through which must be the main objective of this book: glimpse, through the crack of these elements, as was the daily life of our ancestors. Valencia. Ephemera and advertising is a gateway to ourselves decades ago many are"" the councilor said."" The book is the result of an effort to give prominence to a type of graphical representation, with or without advertising will, very present in our lives all ephemeral and character.""
