1459/5000 The Fotochrome camera, awkward-looking, was manufactured by the company Petri Fotochrome Harrison, circa 1965. This was a major photofinishing companies based in Florida, EE. UU., Directed by Frank Nadaline. The camera used special cartridges direct-positive film, which in turn were manufactured by Ansco, and produced images of only 5.5 x 8 cm in size. The sensitivity of this material was quite low, about ASA 10. This was not an instant film, and also required an exclusive processing. A comprehensive the like Polaroid film, this material had an opaque backing and was exposed through its face. This required a mirror in the path of light to produce images without reversal from left to right, the camera contained in its"" hump"" center (which also bore the flash reflector folding). The controlled auto exposure with selenium cells was often unreliable and type of patented film could not capture. As a result, the cameras often are virtually wear; and many of the old stocks still unsold in its original packaging have reached the market of collectors. At this point, the main value of the camera is like a curiosity or as a textbook example of marketing poorly judged. Obviously, the company Harrison survived the fiasco and continued in the photofinishing business, along with the sale of related supplies. In 1973, Frank Nadaline and his son Joseph were convicted of assaulting a former employee and threaten and destroy the competitor who had agreed to use it [1].
The article you want to show this week is a camera with a look very peculiar: the Fotochrome . This camera was manufactured by Petri in Japan for the Company Harrison Fotochrome on 1965
How strange camera is a consequence of the need to reflect the image through a mirror to produce a positive image the sensitive material is positioned horizontally along the base of the chamber
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The idea of the manufacturer launching this camera was clear: use film Ansco of 5,5x8cms color direct positive, cutting the negative and therefore the cost, but the film should be sent for processing, it was not instantaneous, and it should be explicitly sent to one of the chains selling Fotochrome another. of the drawbacks of this camera was your film was very slow .
The problem was that Polaroid had been doing and positive direct and also he succeeded almost at the time, our Fotochrome looked like a Polaroid and was cheaper (sold for $ 49.50), but did not have the quality and immediacy of Polaroid .
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The directors of the Harrison Fotochrome Inc., hoping that this camera got beat Kodak or Polaroid, they were soon how their stores were filled with defective or unsold Fotochrome cameras the dispute between manufacturer and distributor ended up in court and was. one of the fiascos of the photographic industry hottest The upside of this business disaster was that units on the market very well preserved and unworn , one of which has become part of our collection.