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. the reigns of the French brand INDO
the company FEX (France Export), which later would lead to INDO (industrie d'Optique), emerged from the union of two talents: Lucien Bouchetal de la Roche (French engineer) and Fritz Kaftanski . (refugee Czechoslovak had left Berlin and went on to settle in Lyon where he continued patented products) a few weeks I talked already Kaftanski ago, as was the designer of the Stylophot , do you remember
the FEX brand already known find your niche and had met already some success thanks to models like the Superfex or Ultra-Fex Creating slogans like." the Ultra-Fex, camera young" FEX had clearly decided to go for a younger audience (their products advertised in magazines like Tintin). and its models were simple but practical use with a sale price decidedly under these cameras were aimed at a . increasingly numerous amateur audience that after the war enjoyed able to fix on film the most important moments of their lives
When in the middle of the twentieth & nbsp century, the FEX brand renamed and renamed INDO remains the same premises and continues to create cameras very affordable price priced at very low cost is made possible. use cameras as an advertising medium , is the starting point of a new form of marketing in which companies and traders revalue its brand image giving photographic apparatus on which its own brand screen printing.
the camera impera part of our collection was launched to the market in 1967 and has the peculiarity to be printed with the logo of Renault , as they look like the car brand's gave away their customers when they bought one R12 or R16. it uses film 127, with 12 exhibitions in format 4x4 cm. the camera is almost entirely made of plastic. But prevails not only advertised the car brand. this same model also you can find the logo of Conforama, Le Cep Vermeil (was obtained by collecting bottle caps), Braum, Philips ... and a long etcetera.
