Advertising photography valca Old cardboard sign of valca photographic material, measures 57x36
Spanish Society of Photographic Products SA (VALCA) . Recently, we have incorporated into the photographic collection Foticos a beautiful poster advertising this brand (id 9098.) . This is a printed embossed cardboard printers J. Gerzon SA, in the second half of the twentieth century in Spain .
probably lovers oldest photograph still remember having on their reels houses Valca or perhaps even some have revealed photo paper of the brand. Valca was a 100% Spanish dedicated to the manufacture of photographic and radiographic . was legally established in 1940 and raised the first flag of the factory in 1942, specifically in the Valley of the Cadagua (Valca), where he passed the homonymous cadagua. There was a chosen by random location, but the production process then required a tributary with clean water and stable temperature throughout the year, so the Valle de Mena (Burgos) was perfect. Although its sales offices were located in Bilbao, not in vain was a company vizcaíno origin .
View of industrial facilities by 1951
in just a few years, Valca lived an accelerated physical growth, technical and productive and captured much of the national radiographic market, while in the photographic maintained a steady hand giants like Agfa (German), Fuji (Japanese) or Kodak ( American). its heyday was in 1985. the factory of the Valle de Mena was a large business complex of 41,543 square meters. its facade was 50 meters and between their wards had room, commissary, chapel, laboratories and offices. there were . residential housing for workers came to employ more than 400 workers, and employees were a big family. feasted together parties, conducted tours, celebrating Christmas with their children, etc.
the first product that left the Valca factory was photographic material sensitive negative, bound for professionals and graphic arts. Shortly thereafter launched into the production of photographic and later paper making films in all its variants ( ... id 600, id 7793) Specifically, in 1973 was launched to the market a new type of color paper Valcolor RC, paper-backed coated polythene Much of the success of the brand is also due to their . major advertising campaigns . He even involved for several years in the Photographic Archive of the Tour of Spain.
image advertising truck Valca in the Tour of Spain
Some of the advertising campaigns Valca
despite its great success and the good quality of its products Valca did not survive the digital photography. Due in part to international aperturismo 1856 with the entry of Spain into the European Union, the Company made a great effort to internationalize , who ended up drowning economically in 1993, when it announced its closure. As demonstrated by the years, the end of the Spanish multinational reached export to the continents five predicted what later would happen to many of its major competitors, especially Kodak, which gradually were forced to abandon the analog market. If you like to discover the current state of the remains of the factory VALCA, you can take a look at the photo report he made in the years 2010/2011 the Bilbao photographer Alfonso battle in this link.